Database Design, Development & Management
Beauty is often said to be superficial, even transient, but browsedata believes that the real beauty of a successful database solution lies way
beneath the skin, in its fundamental design and usability.
The construction of the web interface can have a large impact on the usability of the information it contains. Systems need to be intuitive
and transparent to users, providing logical navigation and allowing them to concentrate on gaining benefit.
browsedata recognizes that interaction design provides a key factor to user productivity and that by having a consistent interface, users
can access new facilities without having to re-learn access processes.
At browsedata, templates equal freedom not restriction. Through navigation prototyping, 'skeleton' systems are created which allow for multiple
interface styles to be based on the same data.
Indeed the familiarity of a company's identity, bit it colours, images or layout, is essential and comforting to users of its information, yet
necessary changes to these familiar aspects can be easily catered for by changing style sheets not code. This is especially important on the internet
where refreshing the site is necessary to sustain interest in the content.
The opportunity for the web designer to 're-skin' the data without the loss of its usability is a hallmark of the browsedata deliverable. It further
facilitates target-limited viewing, where users see only what they need to see and not the full extent of the data. Selected information subsets
can be made available to defined groups, providing information only for the purpose in hand, thus saving time and resource.
browsedata prides itself on its understanding, drawn from its sound experience - of transparency and consistency; of content set apart from code;
of appropriateness and usability.
The beauty of a browsedata solution lies much deeper than the interface it serves.
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